WORK
This section highlights selected examples of my work in web strategy, digital platform leadership, and performance optimization for mission-driven organizations.
Each example reflects how I approach strategic ownership of digital platforms—turning fragmented ecosystems into scalable, measurable systems that drive audience engagement, content visibility, and organizational impact. My work spans large-scale website redesigns, CMS and content governance, analytics-informed optimization, and operational systems that enable sustainable performance.
Rather than showcasing deliverables alone, these examples illustrate how I lead complex web initiatives, aligning stakeholders, setting priorities, and translating organizational goals into digital platforms that teams can trust, maintain, and evolve. Across projects, my focus is on building clarity, enabling measurable outcomes, and preparing organizations for future digital trends, including AI-driven search and emerging optimization practices.
Is Your Nonprofit Website Traffic Dropping? You’re Not Alone — And Here’s What You Can Do About It
Nonprofit website traffic is down — and AI is the reason. Download a free playbook to help your org stay visible in AI search and LLMs.
SEO Evaluation for an Organization: A Step-by-Step Guide
SEO or search engine optimization is the process and practice of making websites and other online properties findable on the internet via search engines like Google, without relying on paid ads.
Cybersecurity Strategies for Nonprofit Websites
It's vital for a nonprofit to protect its website from cyberattacks. Learn the actions your organization can take today.
The Front Lines of Data Privacy: Challenges and Possibilities
The development of privacy legislation in recent years has made it important for organizations to take data protection and privacy seriously.
Planning an Intranet: 5 Steps for Success
Is your company or organization planning to select an intranet platform? Review these five tips to take you from starting fresh up to the point where you will be ready to write a Request for Proposal (RFP).
Web Content Manager Career Profile
Are you a good writer and editor? Do you enjoy working with graphics and video? Are you interested in or have proficiency in using digital and web technology? For people interested in career paths that combine these skills, a position as a web content manager is a good one to explore.
How to Launch a Program Website with No Experience: 6 Steps to Success
With proper preparation, guidance and planning, a program director with little to no web management experience can still lead a successful launch of a website and avoid the problems associated with inadequate planning, budget, and staffing. This is how to do it.
5 Steps to Prepare for a Successful Nonprofit Website Redesign
A website build or redesign has technical but also design and execution aspects. You'll need to understand both elements and how they work together, for a successful end product.
Websites 101: Advice for Nonprofit Programs
Advice to nonprofit program teams on items to consider when setting up a new website or redesigning an old one.
10 Tips for Working With Vendors for a Successful Digital Project
If you are a nonprofit manager charged with managing a technology project, what can you do to ensure your project is successful? What steps can you take to ensure that the vendor you partner with is the right one for you?
Four Critical Skills for Web Editors
The basic skills you need to have if you want to work as a web editor.