Nonprofit website traffic is down — and AI is the reason. Download a free playbook to help your org stay visible in AI search and LLMs.

SEO or search engine optimization is the process and practice of making websites and other online properties findable on the internet via search engines like Google, without relying on paid ads.

I improved SEO performance, strengthened analytics capabilities, and helped the organization adopt a data-informed approach to digital content. These efforts led to a 49% increase in organic search traffic, 133% growth in organic social traffic, and multiple first-page SERP rankings for priority topics in education policy.

I led the technical project management and cross-functional coordination for EdTrust’s full website redesign, launched in August 2024. The project delivered a modern, accessible digital platform with improved information architecture, clearer content pathways, and a scalable WordPress CMS foundation — all completed on time and within budget.

From 2019 to 2022, I led website and email operations for Results for Development (R4D), a global nonprofit advancing sustainable development. I managed the organization’s primary WordPress site and its portfolio of email newsletters, overseeing day-to-day operations, technical coordination, content strategy, and performance analytics.

I led the technical and project management efforts for the development and redesign of three R4D program websites, guiding scoping, vendor selection, content migration, QA, and post-launch support. Each site was delivered on time, aligned with program objectives, and built for long-term maintainability on WordPress.

Save the Children engaged me to lead the development of the IDELA Portal, a dedicated online resource for early childhood development professionals and advocates. I managed the end-to-end project—from scoping and vendor selection to content strategy, IA design, and launch—delivering a secure, user-centered platform that met organizational and grant requirements.

I led the end-to-end redesign of the ASA website, delivering a mobile-responsive, user-centered platform that improved navigation, content discoverability, and usability. The project established a sustainable, scalable digital framework for the organization, supporting engagement across sociologists, members, and the broader academic community.

Descriptions of various web redesign and content migration projects I led or was part of for various organizations.

It's vital for a nonprofit to protect its website from cyberattacks. Learn the actions your organization can take today.

The development of privacy legislation in recent years has made it important for organizations to take data protection and privacy seriously.

Is your company or organization planning to select an intranet platform? Review these five tips to take you from starting fresh up to the point where you will be ready to write a Request for Proposal (RFP).

Are you a good writer and editor? Do you enjoy working with graphics and video? Are you interested in or have proficiency in using digital and web technology? For people interested in career paths that combine these skills, a position as a web content manager is a good one to explore.

With proper preparation, guidance and planning, a program director with little to no web management experience can still lead a successful launch of a website and avoid the problems associated with inadequate planning, budget, and staffing. This is how to do it.

A website build or redesign has technical but also design and execution aspects. You'll need to understand both elements and how they work together, for a successful end product.

Advice to nonprofit program teams on items to consider when setting up a new website or redesigning an old one.

If you are a nonprofit manager charged with managing a technology project, what can you do to ensure your project is successful? What steps can you take to ensure that the vendor you partner with is the right one for you?

The basic skills you need to have if you want to work as a web editor.