Results for Development (R4D)

ProjectsSEO and Analytics
Written By Redante Asuncion-Reed

Summary: From 2019 to 2022, I led website and email operations for Results for Development (R4D), a global nonprofit advancing sustainable development. I managed the organization’s primary WordPress site and its portfolio of email newsletters, overseeing day-to-day operations, technical coordination, content strategy, and performance analytics.

Role: Web & Email Operations Lead (2019–2022)

Core Skills: Website leadership, content strategy, email marketing, vendor management, data analysis, cloud hosting oversight, CMS administration (WordPress), process optimization, budget oversight.

Role Overview

R4D relied on my digital operations expertise to maintain a cohesive, accessible, and high-performing web presence. I oversaw a WordPress site reaching 16,000 monthly users and produced high-impact communication through multiple Mailchimp newsletters reaching a combined audience of over 15,000 subscribers.

Key Responsibilities

Website Leadership & Governance

  • Managed the full lifecycle of R4D’s public-facing website, ensuring alignment with organizational goals, accessibility standards, and user experience best practices.

  • Led updates to program pages, staff bios, landing pages, and resource hubs, coordinating across divisions to maintain consistency and accuracy.

Email Strategy & Lifecycle Management

  • Produced email communications for three newsletter products—R4D Insights (11,000+ subscribers), Education in Focus (4,000+), and Nutrition in Focus (600+).

  • Delivered up to 30 issues annually: layout, design, drafting, editing, A/B testing, and performance optimization.

Planning & Editorial Governance

  • Developed email strategies including segmentation, campaign planning, and engagement optimization.

  • Ensured brand consistency across digital channels by aligning messaging, visuals, and editorial processes.

Analytics-Driven Improvements

  • Maintained email performance above industry benchmarks (16% open rate, 1.3% CTR).

  • Used website and email analytics to recommend improvements to site structure, navigation, and visual design.

Vendor Coordination & Technical Oversight

  • Oversaw an external web development partner for maintenance, enhancements, and troubleshooting.

  • Managed AWS hosting through a third-party vendor, supervising security updates, uptime, and lifecycle support for ten program websites.

Cost Management & Process Optimization

  • Streamlined contract processes and vendor selection, reducing annual technical support costs by 40%.

  • Improved internal workflows for content updates, approvals, and publishing.

Results & Impact

  • Delivered a cohesive, audience-centered digital experience that advanced R4D’s global mission.

  • Grew newsletter audiences by 15–20% annually, reaching more than 15,000 total subscribers.

  • Ensured timely delivery of website updates and newsletters, enhancing engagement and strengthening brand credibility.

  • Reduced costs while improving vendor performance and operational efficiency.

Redante Asuncion-Reed
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