WORK
This section highlights selected examples of my work in web strategy, digital platform leadership, and performance optimization for mission-driven organizations.
Each example reflects how I approach strategic ownership of digital platforms—turning fragmented ecosystems into scalable, measurable systems that drive audience engagement, content visibility, and organizational impact. My work spans large-scale website redesigns, CMS and content governance, analytics-informed optimization, and operational systems that enable sustainable performance.
Rather than showcasing deliverables alone, these examples illustrate how I lead complex web initiatives, aligning stakeholders, setting priorities, and translating organizational goals into digital platforms that teams can trust, maintain, and evolve. Across projects, my focus is on building clarity, enabling measurable outcomes, and preparing organizations for future digital trends, including AI-driven search and emerging optimization practices.
Is Your Nonprofit Website Traffic Dropping? You’re Not Alone — And Here’s What You Can Do About It
Nonprofit website traffic is down — and AI is the reason. Download a free playbook to help your org stay visible in AI search and LLMs.
SEO Evaluation for an Organization: A Step-by-Step Guide
SEO or search engine optimization is the process and practice of making websites and other online properties findable on the internet via search engines like Google, without relying on paid ads.
EdTrust: Analytics and SEO Transformation
I improved SEO performance, strengthened analytics capabilities, and helped the organization adopt a data-informed approach to digital content. These efforts led to a 49% increase in organic search traffic, 133% growth in organic social traffic, and multiple first-page SERP rankings for priority topics in education policy.
Results for Development (R4D)
From 2019 to 2022, I led website and email operations for Results for Development (R4D), a global nonprofit advancing sustainable development. I managed the organization’s primary WordPress site and its portfolio of email newsletters, overseeing day-to-day operations, technical coordination, content strategy, and performance analytics.