WORK

This section highlights selected examples of my work in web strategy, digital platform leadership, and performance optimization for mission-driven organizations.

Each example reflects how I approach strategic ownership of digital platforms—turning fragmented ecosystems into scalable, measurable systems that drive audience engagement, content visibility, and organizational impact. My work spans large-scale website redesigns, CMS and content governance, analytics-informed optimization, and operational systems that enable sustainable performance.

Rather than showcasing deliverables alone, these examples illustrate how I lead complex web initiatives, aligning stakeholders, setting priorities, and translating organizational goals into digital platforms that teams can trust, maintain, and evolve. Across projects, my focus is on building clarity, enabling measurable outcomes, and preparing organizations for future digital trends, including AI-driven search and emerging optimization practices.

Projects, SEO and Analytics Redante Asuncion-Reed Projects, SEO and Analytics Redante Asuncion-Reed

Results for Development (R4D)

From 2019 to 2022, I led website and email operations for Results for Development (R4D), a global nonprofit advancing sustainable development. I managed the organization’s primary WordPress site and its portfolio of email newsletters, overseeing day-to-day operations, technical coordination, content strategy, and performance analytics.

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