WORK
This section highlights selected projects, case studies, and writing from my work in web strategy, digital operations, and optimization.
Each piece reflects how I approach challenges—through collaboration, data-informed decision-making, and a focus on long-term value for users and organizations. From large-scale website redesigns to content governance systems and analytics-driven improvements, these examples offer a snapshot of my work across sectors and platforms.
Is Your Nonprofit Website Traffic Dropping? You’re Not Alone — And Here’s What You Can Do About It
Nonprofit website traffic is down — and AI is the reason. Download a free playbook to help your org stay visible in AI search and LLMs.
SEO Evaluation for an Organization: A Step-by-Step Guide
SEO or search engine optimization is the process and practice of making websites and other online properties findable on the internet via search engines like Google, without relying on paid ads.
EdTrust: Analytics and SEO Transformation
I improved SEO performance, strengthened analytics capabilities, and helped the organization adopt a data-informed approach to digital content. These efforts led to a 49% increase in organic search traffic, 133% growth in organic social traffic, and multiple first-page SERP rankings for priority topics in education policy.
Results for Development (R4D)
From 2019 to 2022, I led website and email operations for Results for Development (R4D), a global nonprofit advancing sustainable development. I managed the organization’s primary WordPress site and its portfolio of email newsletters, overseeing day-to-day operations, technical coordination, content strategy, and performance analytics.