WORK
This section highlights selected projects, case studies, and writing from my work in web strategy, digital operations, and optimization.
Each piece reflects how I approach challenges—through collaboration, data-informed decision-making, and a focus on long-term value for users and organizations. From large-scale website redesigns to content governance systems and analytics-driven improvements, these examples offer a snapshot of my work across sectors and platforms.
EdTrust: Analytics and SEO Transformation
I improved SEO performance, strengthened analytics capabilities, and helped the organization adopt a data-informed approach to digital content. These efforts led to a 49% increase in organic search traffic, 133% growth in organic social traffic, and multiple first-page SERP rankings for priority topics in education policy.
EdTrust (The Education Trust)
I led the technical project management and cross-functional coordination for EdTrust’s full website redesign, launched in August 2024. The project delivered a modern, accessible digital platform with improved information architecture, clearer content pathways, and a scalable WordPress CMS foundation — all completed on time and within budget.
Results for Development (R4D)
From 2019 to 2022, I led website and email operations for Results for Development (R4D), a global nonprofit advancing sustainable development. I managed the organization’s primary WordPress site and its portfolio of email newsletters, overseeing day-to-day operations, technical coordination, content strategy, and performance analytics.
Results for Development (R4D) Program Websites
I led the technical and project management efforts for the development and redesign of three R4D program websites, guiding scoping, vendor selection, content migration, QA, and post-launch support. Each site was delivered on time, aligned with program objectives, and built for long-term maintainability on WordPress.
IDELA (Save the Children)
Save the Children engaged me to lead the development of the IDELA Portal, a dedicated online resource for early childhood development professionals and advocates. I managed the end-to-end project—from scoping and vendor selection to content strategy, IA design, and launch—delivering a secure, user-centered platform that met organizational and grant requirements.
American Sociological Association (ASA)
I led the end-to-end redesign of the ASA website, delivering a mobile-responsive, user-centered platform that improved navigation, content discoverability, and usability. The project established a sustainable, scalable digital framework for the organization, supporting engagement across sociologists, members, and the broader academic community.
Web Projects: Various Organizations
Descriptions of various web redesign and content migration projects I led or was part of for various organizations.