WORK
This section highlights selected projects, case studies, and writing from my work in web strategy, digital operations, and optimization.
Each piece reflects how I approach challenges—through collaboration, data-informed decision-making, and a focus on long-term value for users and organizations. From large-scale website redesigns to content governance systems and analytics-driven improvements, these examples offer a snapshot of my work across sectors and platforms.
SEO Evaluation for an Organization: A Step-by-Step Guide
SEO or search engine optimization is the process and practice of making websites and other online properties findable on the internet via search engines like Google, without relying on paid ads.
EdTrust (The Education Trust): Analytics and SEO Case Study
Project Summary: I enhanced EdTrust’s online visibility by applying SEO best practices, optimizing tools, and promoting data-driven content creation, leading to increased organic traffic and authority in education policy and reform.
Results for Development (R4D)
Project Summary: From 2019 to 2022, I managed the web and email management operations for Results for Development (R4D), overseeing content management, vendor coordination, and digital performance analytics for its WordPress website and Mailchimp e-newsletter campaigns.
Websites 101: Advice for Nonprofit Programs
Advice to nonprofit program teams on items to consider when setting up a new website or redesigning an old one.
10 Tips for Working With Vendors for a Successful Digital Project
If you are a nonprofit manager charged with managing a technology project, what can you do to ensure your project is successful? What steps can you take to ensure that the vendor you partner with is the right one for you?