WORK
This section highlights selected examples of my work in digital platform strategy, web leadership, and discoverability-driven digital ecosystems for mission-driven organizations.
Each example reflects how I approach the strategic ownership of digital platforms — transforming fragmented websites into scalable systems that improve search visibility, audience engagement, and measurable digital performance. My work spans enterprise website redesigns, SEO and content architecture, CMS governance, analytics-driven optimization, and operational systems that enable sustainable platform growth.
Rather than showcasing deliverables alone, these examples illustrate how I lead complex web initiatives — aligning stakeholders, setting digital priorities, and translating organizational goals into platforms that teams can maintain, measure, and continuously improve.
Across projects, my focus is on building clear digital systems that support discoverability, measurable outcomes, and long-term platform sustainability. I also explore how emerging AI discovery environments are reshaping digital visibility, helping organizations prepare their platforms for AI-driven search and evolving optimization practices.
Is Your Nonprofit Website Traffic Dropping? You’re Not Alone — And Here’s What You Can Do About It
Nonprofit website traffic is down — and AI is the reason. Download a free playbook to help your org stay visible in AI search and LLMs.
SEO Evaluation for an Organization: A Step-by-Step Guide
SEO or search engine optimization is the process and practice of making websites and other online properties findable on the internet via search engines like Google, without relying on paid ads.
EdTrust: Analytics and SEO Transformation
I improved SEO performance, strengthened analytics capabilities, and helped the organization adopt a data-informed approach to digital content. These efforts led to a 49% increase in organic search traffic, 133% growth in organic social traffic, and multiple first-page SERP rankings for priority topics in education policy.
Results for Development (R4D)
From 2019 to 2022, I led website and email operations for Results for Development (R4D), a global nonprofit advancing sustainable development. I managed the organization’s primary WordPress site and its portfolio of email newsletters, overseeing day-to-day operations, technical coordination, content strategy, and performance analytics.
Websites 101: Advice for Nonprofit Programs
Advice to nonprofit program teams on items to consider when setting up a new website or redesigning an old one.
10 Tips for Working With Vendors for a Successful Digital Project
If you are a nonprofit manager charged with managing a technology project, what can you do to ensure your project is successful? What steps can you take to ensure that the vendor you partner with is the right one for you?